Tourism Malaysia launched its calendar of events for Visit Malaysia 2026 (VM2026) at the Malaysia Pavilion during the Vakantiebeurs 2026, the largest travel fair in the Benelux region, attracting over 72,000 visitors annually and serving as a prime platform for promoting Malaysia to Dutch travelers.

The event, held from January 7 to 11, was formally kicked off by Malaysian Ambassador to the Netherlands, Roseli Abdul, along with Sharifah Hafsya, Director of Tourism Malaysia in The Hague, and other representatives from participating exhibitors.

The Malaysia Pavilion showcased an array of tourism offerings from Malaysia, including its rich nature, wildlife, heritage, local cuisine, and urban experiences. Highlights featured live cooking demonstrations by award-winning chef Norman Musa and various cultural performances.

A standout attraction was a consumer giveaway, sponsored by Turkish Airlines in collaboration with Pangea Travel, where participants had a chance to win an eight-day holiday to Malaysia for two, including international flights and various local experiences.