Tourism Malaysia and the Chinese payment platform Weixin Pay signed a Memorandum of Collaboration (MoC) on January 8, 2026. This partnership aims to enhance Malaysia’s tourism marketing and improve the travel experience for Chinese tourists. The MoC emphasizes cooperation on digital marketing initiatives, technology integration, and promotional strategies to boost Malaysia’s visibility in the Chinese market. Key Insights:

• Importance of Digital Integration: Mohd Amirul Rizal noted that today’s Chinese travelers anticipate seamless digital experiences throughout their journey, from planning to payment. This collaboration is a pivotal step for Malaysia in the China tourism sector and supports the Visit Malaysia 2026 campaign.
• Weixin Pay’s Commitment: Ben Yang expressed Weixin Pay’s dedication to enhancing its Malaysian presence while ensuring smooth payment experiences for users, promoting Malaysia’s rich culture and attractions.

The partnership illustrates a mutual commitment to leverage strengths for mutual growth, aiming for a digitally enabled, tourist-friendly Malaysia.