MG Relations has unveiled the travel trends set to shape 2026, highlighting a shift towards more thoughtful and diverse luxury travel experiences.

These trends indicate a shift towards more sustainable and meaningful travel experiences, with implications for the luxury travel industry in the coming years.

Drawing insights from clients such as Powder Byrne, Silolona Sojourns, and Yellow Zebra Safaris, the trends reflect a growing desire for deeper cultural immersion and the influence of climate change on travel decisions.

Trend Highlights:

• Coolcations: Powder Byrne anticipates a rise in ‘Coolcations’ as travellers opt for cooler northern locations instead of traditional Mediterranean beach destinations. This trend is driven by climate change and a desire for authenticity, as travellers seek experiences reconnecting them with nature. Edward Byrne, CEO of Powder Byrne, asserts: “In 2026 we believe Coolcations will be the new benchmark for meaningful travel.”
• Slow Travel: Yellow Zebra Safaris has noted a growing interest in ‘Slow Travel,’ where luxury travellers prioritize authentic, meaningful connections over packed itineraries. Brand Manager Andrew van den Broeck states: “The longer you stay, the deeper the connection becomes.”
• Addressing Overtourism: Silolona Sojourns tackles overtourism by promoting trips to lesser-known destinations in Indonesia, focusing on supporting local communities and their cultural traditions. Creative & People Director Sarah Seery remarks: “Over-tourism has worn thin on discerning travellers.”
  Furthermore, Captain’s Choice is seizing the opportunity in event travel, crafting unique itineraries surrounding major cultural celebrations, such as their Spirit & Colours of India journey coinciding with the Diwali festival, promising an immersive experience of India’s cultural richness.