The World Travel & Tourism Council (WTTC) has officially chosen Madrid as the new location for its Global Office. This decision, made unanimously by the Operating Committee, aims to boost WTTC’s global leadership and enhance member engagement.

The selection process involved assessing five potential sites—Dubai, France, Italy, and Switzerland—with key considerations such as operational costs, tax benefits, and governmental support.

Madrid was favored for various competitive advantages, including a favorable tax framework, governmental support, and efficient visa management. Additionally, the city provides access to a large talent pool of around 350 million professionals and is close to numerous international organizations, facilitating collaboration.

Quotes

Manfredi Lefebvre, Chairman of WTTC, remarked, “The unanimous decision to establish our Global Office in Madrid reflects a clear view among the Operating Committee about what WTTC needs to succeed in the years ahead.”
Translation: “La decisión unánime de establecer nuestra oficina global en Madrid refleja una visión clara entre el Comité Operativo sobre lo que WTTC necesita para tener éxito en los próximos años.”

Gloria Guevara, the Interim President and CEO, expressed gratitude to the Spanish government for its unwavering support, highlighting Madrid’s role in promoting the global significance of WTTC.

The forthcoming office will play a crucial role in supporting WTTC’s advocacy, research, and member engagement initiatives across the globe. This strategic relocation is anticipated to transform WTTC in 2026, catering to member needs and fostering tourism expansion and job creation worldwide.