Welcome Break is adding a festive twist to its services this Christmas by introducing ‘Reindeer Recharge’ points across its UK locations. Starting December 18, children visiting these sites can pick up a free carrot for Santa’s reindeer, ensuring they are “fully charged” for their Christmas Eve journey.

This initiative coincides with the anticipated Christmas travel rush, as families hit the roads for the holidays. Gary Steele, Operations Director at Welcome Break, explained, “Every December, we help millions of travellers get home for Christmas and this year, we thought it was time to give Santa a hand as well. The ‘Reindeer Recharge’ points are a playful nod to the season, offering families something joyful to look forward to during their journey.”

The ‘Reindeer Recharge’ points, powered by Applegreen Electric, aim to add a touch of magic to motorway journeys while engaging families in the festive spirit. As Santa prepares for his extensive 24,901-mile journey around the equator, Welcome Break ensures that even his reindeer are ready for the task.

Welcome Break operates 60 service areas and 31 hotels across the UK, attracting 85 million customers annually. With this new initiative, the company continues to enhance the travel experience, making it as memorable as the destination itself. For more information, visit Welcome Break’s website.