Holland America Line has established a collaboration with IMG to broadcast the FIFA World Cup 26 across its fleet of 11 ships. This initiative allows football fans to enjoy the tournament while on vacation. The matches will take place from June 11 to July 19, 2026 in the US, Canada, and Mexico, and will be available on Sport 24 Special Event Channels in guests’ staterooms. Selected marquee matches will also be screened at the Lido Pool’s large screen or in the World Stage theatre on select vessels.
Michael Smith, the Senior Vice President of Guest Experience and Product Development at Holland America Line, emphasized the importance of this offering: “Guests can confidently book their cruise for next summer knowing that if their national or favorite team advances, they will be able to watch the match from the comfort of their stateroom.”
Kate Garden, the Commercial Director at IMG, commented, “The FIFA World Cup 26 represents a truly global celebration of sport, and we are pleased to support Holland America Line in delivering an unforgettable viewing experience for fans on board.”
The World Cup broadcast will enhance the cruise experience, irrespective of whether guests are sailing in Alaska, Canada/New England, or Europe. Sample voyages during the tournament feature a 7-day Alaska Explorer on Noordam departing on July 5, 2026, and a 14-day Wild British Isles cruise on Nieuw Statendam departing on July 10, 2026.
Holland America Line, a division of Carnival Corporation, has provided expertly crafted itineraries and exceptional service for 150 years, visiting nearly 400 ports worldwide. IMG, a leading sports marketing agency, specializes in media rights management and content distribution.
