The Department of Tourism (DOT) has partnered with Cebu Pacific and the Hotel, Resort, and Restaurant Association of Cebu Inc. (HRRACI) to launch the “Visit Cebu” campaign, providing flight incentives and special accommodation packages to attract tourists to Cebu. This initiative aims to revitalize the island’s tourism sector following recent natural disasters.

Tourism Secretary Christina Garcia Frasco emphasized the campaign’s goal of reinforcing Cebu’s position as a premier destination for leisure, diving, and heritage tourism. “We are investing by securing hotel vouchers that will allow tourists to stay longer, spend more, and ensure that business and livelihood thrive here in Cebu,” she stated.

The campaign focuses on six key markets—Korea, Japan, Thailand, Singapore, Hong Kong, and Vietnam—linked to Cebu via Cebu Pacific’s international routes, and includes a digital marketing strategy to promote Cebu’s offerings.

Foreign visitors will enjoy a complimentary one-night hotel stay alongside additional promotions through HRRACI’s partner establishments. HRRACI President Mia Singson-Leon expressed excitement about the new packages, stating, “We are rolling out very, very exciting packages, promotions, offers that we have never done so before.”

The initiative will also feature business-to-business sessions and familiarization tours in Moalboal and Malapascua to enhance dive tourism. Cebu Pacific will facilitate air travel support, while HRRACI will coordinate hotel partnerships.

Cebu Pacific’s Chief Marketing Officer Candice Iyog remarked, “By combining exclusive flight incentives, strategic overseas promotion, and special hotel and resort packages, we will position Cebu as a top regional choice for leisure travelers, divers, adventure seekers, and culture lovers.”

This collaboration highlights the effective public-private partnership in advancing Philippine tourism, according to Secretary Frasco. The Memorandum of Understanding was signed by key representatives from DOT, Cebu Pacific, and HRRACI.