Amex GBT Reveals Top EMEA Event Destinations for 2026

American Express Global Business Travel (Amex GBT) has announced its leading destinations for meetings and events for 2026, with London securing its status as the top city in the Europe, Middle East, and Africa (EMEA) region. The company’s forecast highlights a heightened interest in in-person events, where cities that offer excellent connectivity, competitive venues, and lively cultural scenes are being prioritized.

London is recognized for its global accessibility and varied venue options, establishing itself as the premier choice. It is celebrated for its solid transport links and vibrant business atmosphere.

Cities like Madrid and Barcelona closely follow, drawing in business travelers with their rich culture and modern infrastructures. Noteworthy is the entry of Amsterdam into the rankings for the first time, acknowledged for its creative venues and pedestrian-friendly layout, while Paris completes the top five.

The 2026 Meetings & Events Forecast also highlights significant trends shaping these preferences. Meeting professionals stress the necessity of seamless transport links, direct flights, and a focus on local cultures, influencing the choice of cities for business gatherings.

On a global scale, Las Vegas emerges as the new frontrunner in North America, with Orlando making its debut at number four, while Mexico City tops the charts in Latin America due to its accessibility and affordability. In the Asia-Pacific region, Singapore and Tokyo maintain their positions, with Hong Kong climbing in the rankings.