The BE @ Penang 2025 conference kicked off with enthusiasm, marking its ninth installment. The event focused on significant advancements in regional and global meetings, incentives, conferences, and exhibitions (MICE). We were fortunate to witness enlightening speeches focused on innovative practices and inclusivity in the industry.

Key Highlights:

• The ceremonial opening by PCEB’s CEO Ashwin Gunasekaran and Chairman Wong Hon Wai heralded the start of activities with a symbolic gesture.
• Students from various fields, including tourism, gathered with Samuel Siew for engaging discussions.
• Beatrice Leong’s masterclass emphasized creating inclusive environments for events.
• Bona Nahyun Lee shared insights on the future impact of AI in business events.
• Hiroshi Tamura discussed the importance of legacy and teamwork.

The first day epitomized the theme ‘Be the Wave’, inspiring attendees to contribute towards a sustainable and inclusive future.