Key Findings from ABTA’s Travel Trends Report 2026

ABTA has identified individuals aged 25-34 as pivotal in shaping current travel norms. This demographic prioritizes vacations more than any other age group, with 83% considering holidays as the most significant times of the year.

Key Points from the Report:

• High Travel Intent: 84% of 25-34 year olds plan to travel overseas in the coming year, significantly higher than the average of 70%.
• Vacation Valuation: On average, this group takes 5.5 holidays a year, including 2.2 international trips.
• Spending Boom: Nearly half (49%) expect to increase their holiday budget in the next year.
• Mental Health Benefits: 90% of this age group highlights the importance of vacations for mental wellness.
• Cruise Popularity: 19% of these travelers went on a cruise in the last year, the highest percentage among all groups.
• Rise of September Travel: Interest in travel during September has surged, rising from 17% in 2023 to 24% in 2025, indicating a shift away from peak summer months for trips.

Graeme Buck, the Director of Communications at ABTA, emphasized the evolving nature of travel preferences and encouraged travelers to utilize ABTA-accredited agents to ensure a successful trip planning experience. The full list of trends can be accessed at ABTA’s Official Website.

Top Trends for 2026:

1. Super September - Travelling this month is increasingly favored.
2. Travel Trendsetters - The influence of 25-34 year olds shapes travel decisions.
3. Rail-ly Good - Young adults are enjoying train and interrailing adventures.
4. The Longest Haul - Exploring further destinations.
5. Cruise Goes Long and Short - Increased demand for varied cruise itineraries.