The Pacific Asia Travel Association (PATA) and Jeju Tourism Organisation officially signed a memorandum of understanding today, December 3rd. The signing ceremony took place as part of the PATA Destination Marketing Forum (PDMF) 2025, currently held at The Heritage Hotel and Convention in Chiang Rai, Thailand.

This agreement aims to enhance cooperation between both organizations, which is anticipated to lead to future PATA events being hosted at this South Korean destination.

The signatories of this understanding were PATA’s Chief Executive Noor Ahmad Hamid and the Director of Jeju Tourism, Shin Hyun-chul.