A new standard of branded residential ownership has emerged in Orlando, setting a fresh benchmark for one of the most popular tourist spots in the U.S. The Big Key Group, specializing in branded residential and condo-hotel developments in Florida, in partnership with Marriott International, is launching Ambar Residences Orlando, Apartments by Marriott Bonvoy. These residences mark the brand’s first sales offering in the U.S. and Canada, with sales for 322 homes now underway.

Pricing starts in the mid-$300,000s, bridging the gap between vacation stays and ownership, combining the essence of ownership with premium hospitality services. “Ambar,” translating to the color amber in Spanish, symbolizes living in the warmth and brightness of Florida’s year-round sunshine, a defining characteristic of its lifestyle.

Located on 11 acres at 3251 Secret Lake Drive in Kissimmee, Florida, the development includes a range of units from studios to three-bedroom apartments, with sizes ranging from 533 to 1,185 square feet. It also features select penthouses and units designed for families, complete with furnished dens for children. Ideal for family vacations, multi-generational getaways, or long-term corporate visits, each unit will be fully furnished with kitchens, in-residence laundry facilities, and spacious living areas equipped with pull-out sofas.

Coury Hospitality will manage the property, ensuring a high-quality guest experience through regular housekeeping and attentive oversight.

“Ambar represents the dawn of a new category in hospitality,” stated Nate Siehr, Co-Founder of The Big Key Group. “We look forward to collaborating with Marriott in launching this new residential property, merging home ownership with world-class hospitality in a vibrant travel hub.”

Owners can relax by the resort-style pool, utilize private cabanas, or engage in community-oriented activities such as outdoor yoga and evening s’mores nights. The fitness center spans 2,000 square feet and overlooks lush green areas designated for yoga and meditation.

Designed by OTJ Architects and branded by Sixteenfifty Creative Intelligence, Ambar Residences Orlando is strategically located just 10 minutes from Walt Disney World and close to Universal Orlando Resort and SeaWorld. It resides in Central Florida’s thriving entertainment and business landscape, which attracted over 75 million visitors in 2024, contributing significantly to its economy.