Dubai Business Events (DBE) actively participated in IBTM World 2025 in Barcelona, reinforcing its status as a leading destination for business events. The city showcased its dynamic capacity to host international events with a strong delegation of 32 industry partners, including notable organizations such as Emirates and Expo City Dubai.

The theme for this year’s IBTM, ‘People. Power. Potential., aligns perfectly with Dubai’s commitment to fostering vital connections and collaboration in the global business landscape.

Ahmed Al Khaja emphasized:

“IBTM World 2025 provided an excellent platform to engage with international partners and reaffirm Dubai’s growing influence on the global stage. The strong interest we saw at the show, supported by our leading international rankings and the results achieved this year, underline the world’s confidence in Dubai as a destination that consistently delivers meaningful and high-impact business events.”

Dubai remains a top-tier destination globally for business meetings and has seen a marked increase in international recognition throughout 2025. Highlights include securing 249 bids for forthcoming events, representing a 29% increase year-on-year.

As of now, Dubai’s broader tourism performance continues to thrive, with Dubai International Airport maintaining its status as the world’s busiest international airport, welcoming over 70 million passengers in 2025.