The company took home two awards for its Escape @ Science Centre (E.S.C.) and Curiosity Shop.
Science Centre Singapore triumphed at the TDM Travel Trade Excellence Awards 2025 - Asia, earning the titles for Destination Product of the Year - Singapore and Data Analytics of the Year - Singapore, recognizing its commitment to interactive entertainment and retail innovations.
Where Science Meets Adventure
The Escape @ Science Centre (E.S.C.) is a groundbreaking escape room that marries scientific principles with exhilarating gameplay. It integrates STEM concepts into challenges designed to engage young adults and curious individuals, opting for narrative-driven experiences over horror themes.
E.S.C. offers three distinctive adventures: Museum of Humankind, a survival challenge in a post-apocalyptic setting; Shangri-La, inspired by digital glitches and virtual realms; and Dr. X, a quest to rescue a missing friend.
Since its opening, E.S.C. has garnered a loyal fan base, earning over 100 positive Google reviews with an impressive 4.7-star rating. Its immersive experience continues to attract new visitors, bolstered by customized birthday and group packages appealing to a wider audience beyond science aficionados.
The Curiosity Shop
The Curiosity Shop has revolutionized retail management at Science Centre Singapore through innovative data analytics and interactive dashboards, creating actionable insights for staff. Rather than solely relying on intuition, it empowers all employees to make informed decisions backed by data.
Using Pareto Analysis, the team found that 20% of products influenced 80% of sales, leading to smarter inventory and promotional strategies. The shop has now become an exemplar of resilience, adaptability, and growth in the retail sector, achieving over SGD 1 million in sales from 2023 to 2024, with a forecasted increase to nearly SGD 1.2 million for 2024-2025.
With average basket sizes rising and previously underperforming educational books seeing a boost in sales, the Curiosity Shop illustrates the successful blend of science and strategic retail practices.
The TDM Travel Trade Excellence Awards - Asia honors the highest achievements in Asia’s travel sector, highlighting the foremost hotels, airports, cruise lines, and more.
For full details of the awards and winners, visit here. **For further inquiries about the awards program, contact Danica Avila at (+65) 3158 1386 or [email protected].
