Accor Wins Three Awards at TDM Travel Trade Excellence Awards 2025 - Asia

The company celebrated significant victories, earning recognition for its Instant Status Offer (ISO) and the “For Every You” campaign. Accor proudly received awards for Loyalty Programme of the Year, Advertising Campaign of the Year, and Content Marketing of the Year for Singapore, demonstrating its commitment to enhancing member loyalty.

Instant Status Offer (ISO)

Accor’s ISO aims to boost engagement among mid-tier members, rewarding loyalty with exclusive offers across multiple services such as Meetings, Events, hotel stays, and dining. Recognizing a 20% annual attrition among Gold members, Accor crafted this targeted campaign allowing temporary downgrades to regain their status by staying just five nights in 90 days.

For Every You Campaign

This campaign emphasizes the diverse interests of modern travelers, utilizing AI-driven storytelling to connect with customers as explorers and food lovers, among other roles. “For Every You” has achieved over 1 billion impressions, showcasing an effective alignment with customer engagement strategies.

The TDM Travel Trade Excellence Awards celebrates outstanding accomplishments in Asia’s travel sector, honoring the best in hotels, tourism services, and travel technology. For a full list of winners, visit here.