Luxury is evolving. Today’s high-end travellers expect sustainability, privacy, and deeply personalised experiences — all powered by invisible tech. This panel will reveal how luxury brands are using data, design, and digital to redefine exclusivity and future-proof their guest experience.
Excerpts from ‘The Future of Luxury: Personalisation, Purpose & Seamless Tech’
Panel moderator Phil Hoffmann AM discusses insights from various leaders in the luxury travel space, including:
- Francesco Galli Zugaro, Owner at Aqua Expeditions
- Krystal Tan H L, Founder & Director at Blue Sky Escapes
- Paul Gorman, General Manager at Luxury Escapes
- Christine Galle, Founder and CEO at Heavens Portfolio
Market Insights Christine noted that travellers have evolved through three distinct waves post-COVID:
- The initial rush to travel.
- Settled travel where quality took precedence over cost.
- Current interest in ’take-aways’ from travel experiences.
Krystal emphasized trends toward slow travel and longer durations, with youth today allocating larger budgets for their trips. Paul highlighted the need for travel providers to adapt offerings to engage younger millennial travellers.
Exploring Luxury Phil queried what luxury travellers desire today. Paul spoke of shifting towards more diverse luxury offerings:
- Experiences tailored for individuals (not merely staple travel patterns like cruising).
- Greater focus on wellness and authentic experiences. Christine suggested a collaborative approach in luxury travel, connecting non-traditional brands to niche luxury markets.
Unique Offerings Francesco shared insights on avoiding overcrowding by visiting less popular locations, which allows for deeper engagements with nature and culture. This approach counters over-tourism and enhances the traveller experience.
Sustainable Practices Krystal underlined the importance of aligning travels with sustainability principles and investing in brands that prioritize this ethic. As travel designers, understanding the partnership with local communities is crucial for fostering responsible tourism.
