Phuket is rewriting its narrative as it evolves into a significant center for investment in hospitality and real estate. A rising influx of institutional investments, increasing popularity of branded residences, and a blend of living and leisure are reshaping the local development landscape.

According to Bill Barnett, Managing Director of C9 Hotelworks:

“Phuket is moving beyond tourism toward creating a global community. What’s happening here illustrates how the convergence of real estate and hotels is reshaping resort economies across Asia. The next growth story will be written at this intersection.”

This intersection of real estate development is at the heart of the upcoming Phuket Real Estate Forum 2025, organized by C9 Hotelworks, Delivering Asia, and the FazWaz/Dot Property Group. The forum will explore significant dynamics fueling Phuket’s economic growth.

High-profile speakers include Proudputh Liptapanlop from Proud Real Estate, Titiwat Kuviitsuwan of Capstone Asset, and Omar Romero from Minor Hotels, among others. These leaders will discuss capital investments and the fundamental strengths of the island.

Topics will also cover the rise of co-living spaces and serviced apartments, alongside emerging models such as rent-to-own and cryptocurrency transactions transforming property ownership. The forum highlights a shift from short-term speculation to holistic real estate ecosystems that incorporate living, investing, and experiential aspects.

Phuket’s advancement is mirrored in other Asian resort markets including Bali and Samui, driven by long-term migration and remote work trends. However, it distinguishes itself through its robust infrastructure and international brand presence, continuing to draw investors even amidst global uncertainties.

Bill Barnett emphasizes a new phase in property development:

“The property sector here is no longer just about selling a view of the beach. It’s about fostering community, sustainable value, and long-term returns. By merging insights from real estate, finance, and hospitality, we can avoid working in silos.”