Overview

Global luxury travel firm Abercrombie & Kent (A&K) has established a new destination management company (DMC) in South Korea, solidifying its role as a leader in the luxury DMC sector worldwide.

Enhancing Cultural Access

Based in Seoul, this new DMC enhances A&K’s access to South Korea’s vibrant cultural environment, especially as the country is regarded as Asia’s most exciting urban destination. This development comes as global fascination with K-culture surges, spanning from K-pop to unique culinary offerings, setting South Korea as a must-visit in 2026.

Insights from Leadership

Rebecca Osman, Chief Destination Officer at A&K Travel Group, commented,

“South Korea represents the convergence of ancient tradition and contemporary innovation that defines modern luxury travel. This new DMC enables us to unlock authentic Korean experiences for our guests…”

Current Trends

South Korea’s rising prominence reflects changes in Asian luxury travel. With increasing demands for authentic experiences, travelers are drawn to destinations that combine modern innovations with preserved cultural heritage. As travel accessibility improves significantly, including the launch of Virgin Atlantic’s nonstop flights from London to Seoul in early 2026, the DMC is set to support a variety of clients, including tour operators and meeting planners, ensuring exceptional service throughout the travel journey.

Ongoing Expansion

This venture accelerates A&K’s broader strategic growth following the establishment of DMCs in regions such as Mexico and Indonesia. As the company’s global network expands, the ability to offer customized travel experiences in South Korea and surrounding areas becomes unparalleled, with specialized attention provided to the luxury segment.