Emirates has officially debuted a new uniform designed for its Premium & VIP Passenger Services team, who are responsible for the seamless transfer of Premium & VIP personnel through Dubai International Airport (DXB).
The new uniform has echoes of the iconic Emirates cabin crew look, however, it exclusively represents Emirates’ elite unit that caters to high profile customers.
A New Look for an Elite Team
Emirates’ Premium & VIP Passenger Services in Dubai are a busy and in-demand team, with the city being recognized as the premier destination for high-net-worth individuals and a central hub for world-class meetings, incentives, conferences, and events. The sophisticated uniform reflects the elevated service and attention to detail offered to Premium & VIP customers.
Designed in-house by Emirates’ uniform standards team, there are three variations of the uniform: a stylish A-line skirt suit for ladies, a chic pant suit, and a tailored three-piece suit for gentlemen. Like the cabin crew uniform, the VIP Passenger Services uniform is designed in the shade of warm sand, symbolizing the desert dunes of the United Arab Emirates, with a subtle red collar and matching cuffs for ladies. The suit is complemented by the iconic Emirates red hat with a gold pin showcasing the Emirates logo, and an elegantly draped cream chiffon scarf, representing the local culture.
Managing High Profile VIP Travellers and First-Class Connecting Passengers
The 145-strong team at Emirates is meticulously trained to handle high profile VIP passengers and Premium First Class connecting passengers at Dubai International Airport, offering their exceptional service and hospitality to over 150,000 Premium and VIP passengers annually.
The team comprises more than 50 different nationalities, speaking a myriad of languages to cater to international First-class connecting passengers and VIPs.
VIP Passengers include dignitaries, heads of state, celebrities, public personalities, athletes, and globally recognized influencers, with the services carefully planned around high-profile events such as the World Government Summit and Formula 1.
A Day in the Life of a Premium & VIP Ambassador
Daily operations commence with a briefing at the Control Centre detailing the expected Premium and VIP movements for the shift. The core operations consist of two teams: one managing Premium First-Class customers and the other handling high-profile VIPs.
The teams focus on ensuring seamless connections and deliveries of first-class experience, coordinated with precision and care even within significant time constraints. Through meticulous planning and commitment to excellence, the Premium & VIP Passenger Services team maintains a high standard of service that Emirates is known for, offering distinguished customers a world-class travel experience.
