As the festive season kicks off, UAE shoppers are setting the pace for smart, stylish, and savings-driven shopping. This year, they’re taking it to the next level with AliExpress’s 11.11 and Super Friday shopping bonanza, offering up to 80% off and a new Brand+ channel.

According to a recent YouGov study commissioned by AliExpress in October, 40% of UAE consumers shop online multiple times a week, marking them as among the region’s most connected and digitally savvy buyers. From Ramadan and Eid gifting to year-end shopping, UAE consumers are showing that smart shopping is a way of life.

Style, Substance, and Smart Savings

UAE shoppers are approaching festive gifting with a blend of luxury tastes and value-driven decision-making. Key insights include:

• 70% say discounts and promotions are their top motivator when making purchases.
• When shopping for festive gifts, 44% prioritize fashion and apparel, while 39% focus on beauty products.
• 39% plan to increase their spending on gifts this year, reflecting both rising generosity and a desire for smart savings.
• Consumers are balancing convenience and experience, with an even 50/50 split between online and offline festive shopping.

“UAE shoppers are redefining what modern festive shopping looks like,” said Jim Liu, GCC General Manager at AliExpress. “They’re confident, digitally savvy, and always searching for value. Whether it’s Eid, Ramadan, or end-of-year celebrations, AliExpress is empowering shoppers across the Emirates to find premium brands and incredible deals, all in one place.”

11.11 and Super Friday Sale: Deep Discounts and Faster Delivery

The AliExpress 11.11 global shopping festival, the much-anticipated online sale, runs from November 11–19, followed by Super Friday and Cyber Monday promotions from November 20 to December 3.

This year’s event includes up to 80% off a wide range of products, from top tech and fashion to home essentials, jewelry, and family gifts, with platform coupons available to further reduce costs.

Introducing Brand+: Brands at Competitive Prices

In time for 11.11 and Super Friday, AliExpress launched a new Brand+ channel, offering an increased selection of affordable brands with official product authentication, free shipping, all at competitive prices, allowing consumers to shop with confidence this festive season.

The Brand+ channel features over 1,500 trusted brands including TCL, Huawei, Xiaomi, Roborock, eufy, Alpicool, Hoover, MLAY, and HiBREW, covering tech, home, beauty, and lifestyle categories.

Top Picks for UAE Shoppers

From luxury beauty tools and designer jewelry to smart gadgets and home appliances, AliExpress is the premier destination for quality, savings, and convenience.

The platform now provides:

• Local+ delivery in as little as three days, with Choice items guaranteed within 12 days.
• Special coupons, bundle deals, and new user offers.
• Free shipping and easy returns on select items.

Celebrate More, Spend Less

With value, reliability, and speed at the heart of UAE consumer expectations, AliExpress is assisting shoppers in preparing for Ramadan, Eid, and the festive season ahead without compromise.

The AliExpress 11.11 global sale runs from November 11–19, followed by Super Friday and Cyber Monday deals from November 20–December 3.

Shop now through the AliExpress app or AliExpress.com, offering secure payments, free delivery on selected items, and competitive prices across top global brands.