Choice Hotels International Expands Presence in EMEA with New Quality Suites in France
Choice Hotels International is announcing significant growth in its EMEA region with the addition of 50 new Quality Suites in France, enhancing its hospitality offerings.
Choice Hotels International Inc is expanding its growth strategy in the EMEA region by launching 50 new Quality Suites properties across France. This expansion enhances the company’s portfolio, elevating the number of franchises from 57 to 107, providing over 4,800 rooms across 41 locations.
Strategic Agreement: The expansion is built on a 20-year agreement established with Zenitude Groupe in April 2024, which incorporated 30 hotels into Choice’s network, encompassing brands like Clarion, Comfort, and Ascend Collection. The new Quality Suites will further strengthen the long-stay and flexible accommodation options available in France.
These hotels will be strategically situated near major transport hubs and urban centers, enabling them to accommodate both year-round and seasonal travelers effectively, reaffirming France’s vital role in Choice Hotels’ EMEA strategy.
Quotes:
David Beers, CEO of Choice Hotels International EMEA, stated:
“France has always been a core focus of our international growth strategy… the addition of these 50 new properties builds directly on that momentum.”
Romain Lubrano, Co-Founder of Zenitude Groupe, remarked:
“Our agreement with Choice Hotels has allowed us to significantly amplify our reach through global distribution…”
All new properties will participate in the Choice Privileges loyalty program, enabling members to earn and redeem points at over 7,100 hotels globally.
