WebBeds has entered a strategic partnership with Fornova to implement their innovative Distribution Intelligence platform. This collaboration signifies a pivotal development in WebBeds’ commitment to reshaping distribution control and consolidating its position as a trailblazer in travel distribution.

WebBeds’ Senior Vice President for Global Commercial Planning, Noemi Gómez stated: “Partnering with Fornova is a transformative step forward in our mission to deliver smarter, more efficient distribution solutions. The combination of Fornova’s Distribution Intelligence platform with WebBeds’ global reach and expertise will allow us to proactively manage parity, improve commercial outcomes, and provide even greater value to our partners. Our vision is to create a seamless, transparent, and high-performing distribution ecosystem — and this partnership is a significant step towards realizing that ambition.”

Fornova’s Chief Executive David Samuel echoed the sentiment, saying: “We are delighted to partner with WebBeds, a company that mirrors our passion for innovation and excellence. Our AI-enabled Distribution Intelligence platform is crafted to furnish the insights and automation needed to navigate today’s intricate distribution terrain. By blending our patented technology with WebBeds’ global scale and industry expertise, we will empower hoteliers and travel partners to optimize performance, strengthen distribution control, and deliver superior experiences to their customers.”

What the partnership entails

The integration of Fornova’s technology marks the next phase in WebBeds’ long-term strategy to drive innovation, operational excellence, and enhanced value for its hotel partners. The Distribution Intelligence platform will enable WebBeds to expand its existing internal capabilities and introduce numerous powerful enhancements aimed at optimizing distribution performance and maintaining rate integrity across all channels.

Key features of the partnership designed to benefit hotel partners include:

• Strengthened Rate Parity Compliance: Reinforcing internal parity tools with a standardized playbook clearly defining steps, responsibilities, approval flows, and escalation paths.
• Maximized Production with Minimal Rate Disparities: Driving commercial performance by increasing booking volumes while minimizing rate discrepancies.
• Automated End-to-End Processes: Utilizing AI and machine learning to automate the entire lifecycle from detection to resolution within predefined tolerance thresholds.
• Enhanced Internal Control Systems: Expanding the Distribution Control System for real-time responsiveness and proactive issue resolution.
• Redefined Operational Frameworks: Establishing a clear execution model aligning teams and processes for consistent, measurable results.
• A Single Source of Truth: Centralizing data and insights to ensure transparency, accuracy, and alignment across all distribution activities.
• Defined Success Through KPIs: Introducing measurable performance indicators to track progress and promote continuous improvement.
• Strengthened Industry Relationships: Fostering collaboration with hoteliers and providing customers with enhanced tools for effective distribution management.