SalamAir, Oman’s pioneering low-cost carrier, has announced the launch of mOVemore, a groundbreaking flight membership program designed to offer more affordable and predictable options for frequent flyers. This innovative subscription model enables travelers to secure flat fares on SalamAir’s domestic and GCC routes, ensuring stable pricing and additional travel perks, despite market shifts.

Under the new program, members can select from monthly or bi-monthly packages, with options for six or twelve one-way or round trips. Benefits include priority check-in, a 20kg bag allowance, and convenient digital booking through the airline’s website and app. For example, those opting for 12 domestic trips will pay only 9.9 OMR per flight (excluding taxes), a price protected even during peak periods.

Commenting on the launch, Steven Allen, Chief Commercial Officer of SalamAir, expressed: “mOVemore is a unique solution for regular travelers in Oman. It rewards our passengers by lowering their travel expenses. Unlike traditional loyalty programs that offer points difficult to redeem, our mOVemore initiative simplifies the process with flat-rate pricing and enhanced benefits, making travel more predictable and budget-friendly. Whether you travel for work, family, studies, or leisure, we provide our customers with an improved way to arrange their travels while saving money.” He also noted that SalamAir aims to expand its fleet to 25 aircraft by 2028, allowing the airline to grow mOVemore to additional destinations, strengthening its position across the GCC and beyond.

The subscription service is backed by Caravelo, a worldwide leader in travel subscription technology. Iñaki Uriz, CEO of Caravelo, remarked, “We are excited to collaborate with SalamAir to introduce this innovative subscription model in Oman. The Middle East represents a significant growth area for flight subscriptions, and SalamAir’s proactive stance with mOVemore establishes a new benchmark for customer-focused travel in the region. This membership launches a robust platform to foster loyalty and provide unmatched value to frequent travelers.”

Worldwide, flight subscription programs are on the rise as airlines aim to cultivate loyalty and streamline fare schedules for their regular customers. SalamAir’s initiative places Oman among the early adopters in the region, joining a growing network of airlines that are embracing flexible, digital-first solutions for modern-day travelers.