Skyscanner launches its Travel Trends 2026 report, showcasing seven key trends that will define traveler behavior in the coming year. As living costs remain a concern, travel for 2026 is becoming more purpose-driven, intertwined with personal values and passions.

Bryan Batista, CEO of Skyscanner, stated: “Skyscanner’s 2026 Travel Trends report shows how travel is about to get more personal than ever. Whether it’s planning around a must-stay ‘destination hotel,’ or getting absorbed in a new book during a reading retreat, travel is becoming increasingly unique and curated.”

The report includes data from Skyscanner paired with consumer insights from renowned brands like Reddit and Penguin Books, highlighting the following trends shaping travel in 2026:

1. Glowmads

Beauty rituals will influence travel experiences. 33% of global travelers wish to engage with local beauty cultures, greatly influenced by social media.

2. Shelf Discovery

Culinary tourism is shifting from restaurant dining to supermarket visits.

3. Altitude Shift

An increase in travelers seeking mountainous vacations for peace and serenity. 76% of travelers consider a mountain retreat for summer or autumn vacations.

4. Bookbound

Many travelers are inspired by literature in their travel plans. 57% have booked a trip inspired by books or authors.

5. Catching Flights and Feelings

Travelers are opting to meet new people on their journeys. 55% consider or have traveled abroad to meet someone new.

6. Family Miles

Family trips, including multi-generational travel, are becoming more popular. 31% of people plan to travel with family, including grandparents.

7. Destination Check-in

Hotels are becoming the focal point of travel planning, with 29% prioritizing accommodations that are part of the destination experience.

The Future of Travel Travel is set to become more tailored and intelligent, with 84% of travelers intending to travel as much or more in 2026 compared to 2025. AI is anticipated to play a significant role in enhancing traveler experiences.

Social media is becoming a pivotal tool for travel inspiration and planning, reshaping how vacations are approached.