Southeast Asian hospitality brand Cross Hotels & Resorts is poised to make a significant impact at the World Travel Market (WTM) 2025. From November 4th to 6th, at ExCeL London, the group will spotlight its latest openings, expansion projects, and sustainability achievements, particularly in Bangkok and Bali.

From an urban retreat in Bangkok’s thriving lifestyle districts to a luxury eco-resort on the cliffs of Nusa Penida, their latest developments demonstrate a commitment to immersive guest experiences, innovative architecture, and sustainable practices.

The group will also announce their collaboration with Geonet Developments International on the ELLE Resort & Beach Club Bali by Cross Collection, a distinctive destination blending fashion, lifestyle, and hospitality.

When Travel Becomes Experiential

According to Harry Thailiwal, CEO of Cross Hotels & Resorts:

“Travel is evolving, and so are travelers. Guests want more than just a room; they seek experiences that inspire, rejuvenate, and connect them with their surroundings.”

Cross Hotels’ newest properties include:

1. Away Bangkok Sukhumvit (Opened 2025): An urban retreat inviting guests to unwind while enjoying the vibrant city life.
2. Cross Vibe Bangkok Srinakarin (Opening December 2025): A stylish, energetic hotel catering to social travelers in a trendy area.
3. Cross Celesta Nusa Penida (Opening 2027): A luxurious eco-resort featuring stunning ocean views, promoting sustainable luxury.
4. ELLE Resort & Beach Club Bali by Cross Collection (Opening 2028): This high-end beachfront destination will offer an unparalleled experience shaped by music and fashion.

As Thailiwal summarizes:

“This is more than a signing. It’s a celebration of bold partnerships and vision-led hospitality.”