Advantage Travel Partnership is delighted to announce that Madrid, Spain, will host its highly anticipated 2026 Annual Conference.

This premier industry event will take place over three nights beginning Monday, 11 May 2026, gathering travel professionals from across the partnership and beyond for an exceptional program of business sessions, networking, and cultural experiences.

Madrid has been chosen as the conference site due to its unparalleled accessibility, vibrant cosmopolitan environment, and status as a global hub for both leisure and business travel. The Spanish capital attracts nearly 11 million leisure visitors and over one million business travelers annually, providing the ideal mix of culture, innovation, and connectivity for one of the travel industry’s signature events.

“Madrid will be the perfect host destination for our 2026 event. A city where business dynamism meets cultural richness, creating the ideal environment for collaboration and growth,” said Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership. “Following the tremendous success of our Malta conference, which attendees rated as our finest yet, we’re committed to raising the bar even higher and creating an unforgettable experience in one of Europe’s most exciting cities.”

The thoughtfully curated three-day experience will feature:

• Thought-provoking keynote presentations from influential industry leaders
• Specialized content streams tailored for business travel and leisure travel professionals
• Interactive workshops aimed at fostering innovation and collaboration
• Memorable social experiences showcasing Madrid’s unique character
• Immersive initiatives reflecting the partnership’s commitment to responsible travel.

Lo Bue-Said added: “We remain fully committed to our annual conference possessing the extraordinary power to create positive change, bridge cultures, foster peace, and inspire communities. Delegates will explore relevant and vital themes defining the industry’s future while celebrating their role as ambassadors of transformation and architects of a more sustainable, interconnected world.”

Registration details and additional program updates will be shared soon.