AI-first travel technology firm Dida Holdings has announced the formal launch of its new group structure today, 30th October.

This announcement follows the appointment of Daryl Lee as Group CEO earlier this month and marks the next phase of Dida’s transformation into one of the world’s leading AI-driven travel technology groups. This change consolidates the company’s diverse portfolio under a unified corporate umbrella, reflecting its evolution from a travel distribution platform to a global travel tech ecosystem focusing on three pillars: Travel, Technology, and New Ventures.

Dida aims to connect travel partners through AI, automation, and next-gen connectivity. Under the new entity, key divisions like Dida Hotels, Dida Flights, Dida Go, and Dida Experiences will use AI-enabled technologies and deep data insights to further their global reach.

They are supported by dedicated tech and innovation units focusing on AI applications in dynamic pricing, connectivity, content automation, and sustainability. Dida Holdings combines extensive travel distribution expertise with state-of-the-art AI to redefine travel experiences.

The new group identity is live at didaholdings.com, uniting Dida’s family of companies under a single vision: to become the partner of choice in the travel ecosystem.

According to Dida’s founder and chair, Rikin Wu, “We’ve built one of the world’s most advanced B2B travel distribution platforms. With the creation of Dida Holdings, we’re scaling that technology across every corner of the travel sector, enabling partners to benefit from an AI-first global platform.”

Group CEO Daryl Lee added, “Our new structure reflects what Dida has already become: a global AI-first travel tech company with the expertise and agility to empower all travel businesses.”