Los Angeles-based travel technology company Aristara AI introduced its multilingual digital assistant during the Future Hospitality Summit (FHS) World held today in Dubai. This WhatsApp assistant provided attendees with real-time access to information and updates throughout the event.

Aristara’s Founder and CEO, Rosanna Wang, expressed, “We are honoured to introduce our technology at FHS World in partnership with The Bench. This is an ideal platform to showcase how AI can enhance event engagement. It also represents an exciting beginning for Aristara in the Arabian Gulf, where we see tremendous opportunities to support hoteliers and event organizers with innovative solutions.”

This participation marks Aristara’s official entry into the Arabian Gulf, a crucial growth region for travel technology.

What Aristara AI Can Do

The assistant allows participants to inquire about speaker sessions, schedules, venues, and panel discussions in more than 50 languages. Furthermore, The Bench, the organizers of FHS World, can send essential notifications to ensure the delegates have a seamless experience at the summit.

Over time, the Aristara AI platform is expected to deliver intelligent automation, real-time personalization, and measurable efficiencies that enhance guest satisfaction and increase profitability.