The Hong Kong Tourism Board (HKTB) has launched the Incentive Playbook 2.0: New Discovery

Launched on October 24th in front of nearly 300 industry partners, this updated playbook includes over 200 newly curated experiences, ranging from fencing classes and billiard tutorials to tours of significant auction houses, well-known movie locations, and traditional Chinese temples.

The new addition of the themes Cruise and Empowerment aims to enhance itinerary choices, merging thrilling team-building activities with opportunities for personal growth, all while creating unforgettable moments in Victoria Harbour.

Selected ideas were introduced during a comprehensive familiarization tour held from October 22 to 27, immersing MICE travelers into the vibrant culture of Hong Kong.

Many participants noted an increasing interest in cruise tourism, particularly as cruises departing from Hong Kong now include routes that cover international destinations, allowing travel agencies to expand their MICE offerings with two-day land itineraries combined with cruise experiences.