Preferred Travel Group has announced the appointment of Christine Tan as the Area Managing Director for Southeast Asia. Based in Singapore, she will manage account management and business development across the region to enhance growth and brand visibility for Preferred’s extensive portfolio of over 600 distinctive luxury hotels and experiences in 80 countries.

Tan is recognized for her collaborative leadership skills and her ability to cultivate strong client relationships. She is poised to be a vital player in advancing the mission of Preferred Travel Group to assist independent hotels with innovative solutions and effective global distribution.

Michelle Woodley, President of Preferred Travel Group, remarked that Tan’s appointment signifies an essential advancement for the Group as it focuses on strengthening its presence in the Asia Pacific market. Woodley praised Tan’s impressive leadership experience and ability to create strategic value.

Tan expressed her excitement about leading in Southeast Asia, noting it as a dynamic region rich in opportunities. She looks forward to supporting existing members and welcoming new hotel partnerships that align with their principles of independence, innovation, and excellence.

With over 30 years of experience in the hospitality and technology industries, Tan is well-equipped to take on this leadership role, having previously held senior positions at various prestigious organizations.