The Tourism Authority of Thailand (TAT) partnered with Swedavia and Norse Atlantic Airways to celebrate the inaugural flight on the new Stockholm–Bangkok route that took off on October 22 from Stockholm Arlanda Airport.

This new service represents the first direct flight between Sweden and Thailand, improving long-haul travel options for the upcoming 2025/2026 winter season.

Thailand continues to be the leading destination in Asia for Swedish travelers, with 145,188 visitors recorded from January 1 to October 15 this year, an increase of 8.56% compared to the previous year. On average, Swedish tourists spend 65,000 Baht per trip and stay for about 19.9 days, contributing over 14.6 billion Baht to the economy.

Travel trends indicate a preference for independent travel, emphasizing safety and responsible tourism, demonstrating the need for sustainable growth in Thailand’s tourism sector.

Celebrating Shared Commitments

The launch ceremony underscored the strong partnership aimed at broadening travel opportunities between Sweden and Thailand, led by:

• Karl Eklund, Director of Stockholm Arlanda Airport
• Bård Nordhagen, COO of Norse Atlantic Airways
• Patsalinn Swetarat, TAT Stockholm Office Director

A ribbon-cutting ceremony marked the occasion before the inaugural flight departed with 338 passengers from Terminal 5, Check-in Counter No. 90.

Norse Atlantic Airways operates this Stockholm–Bangkok flight in addition to two upcoming routes to Phuket (from Stockholm and Oslo). Together, these flights form part of Norse Atlantic’s expansion into Thailand for the winter season, which also includes service to London Gatwick and Manchester, enhancing Thailand’s appeal as a long-haul destination for European travelers.