Digital travel platform Agoda has officially initiated its Agoda Ambassador programme aimed at collaborating with travel creators on social media. This innovative venture intends to bolster commercial relationships with creators, encouraging them to motivate their followers to utilize Agoda when booking travel.

As Agoda’s Chief Marketing Officer Matteo Frigerio articulates, “Travel creators play an increasingly important role in how travelers discover and choose their next trip. By giving them the tools to share authentic experiences and rewarding them for the bookings they generate, we’re building a partnership model that benefits travel creators, travelers and our hotel partners alike.”

A Unique Approach to Travel Marketing

Under this initiative, participating travel creators will receive unique promo codes to share with their audience. They will earn a commission for every booking made with these codes. Agoda will also provide sponsored stays and activities valued at up to US$225 per month to facilitate firsthand experiences of Agoda’s partner hotels and destinations.

Moreover, the program aims to increase visibility for creators by showcasing them in Agoda’s campaigns, thus expanding their outreach. Rewards include profits, exclusive Agoda merchandise, and the opportunity to win trophies along with accumulating travel credits of up to US$1,000.