Agoda has signed a partnership with Premier Inn, the United Kingdom’s largest hotel chain. This collaboration allows Agoda’s customers to access a portfolio of over 900 properties located in the UK, Germany, and Ireland.

Key Benefits of the Partnership

This partnership aims to enhance the offerings for Agoda travelers, particularly those from Asia, who are actively looking for reliable accommodation options as they explore various destinations.

According to Andrew Smith, Agoda’s senior vice-president of supply:

“Premier Inn’s commitment to delivering great value and consistent quality aligns with Agoda’s mission to make travel more rewarding. Together we’re catering trusted stays to millions of new travelers across Asia and beyond.”

On the other hand, Tim Sleep, Premier Inn’s director of sales and distribution, said:

“Partnering with Agoda allows us to reach a wider audience. Increased visibility across international markets will enable new travelers to enjoy the comfort and service we offer at our hotels.”

Expanding Travel Interests

Agoda’s latest report reveals that interest in travel to the UK and Europe is significantly rising among Asian travelers, evidenced by a 20% increase in search activity compared to the previous year. This partnership will bolster Agoda’s accommodation offerings while enhancing exposure for Premier Inn in key international markets.
Thus, Agoda and Premier Inn are reshaping the international travel landscape, making it more accessible for guests to discover and book trusted accommodations.