ITB Asia 2025: A Visual Journey Through the Event

ITB Asia 2025, potentially the largest edition of this annual travel and tourism event, came to a successful conclusion on October 17th. With over 18,000 delegates attending, including travel buyers and C-suite executives from major travel, tourism, hospitality, and technology companies, the three-day event provided an essential platform for connecting industry leaders and showcasing the latest innovations.

As David Ruetz, Senior Vice-President of Messe Berlin, stated, “ITB Asia remains the premier platform where global travel leaders connect, innovate and shape the future of tourism together. We’re proud of the scale, diversity and innovation showcased…”

Ruetz expressed gratitude to the Messe Berlin team, participating companies, media partners, and attendees, crediting their support for the event’s ongoing success.

National Pavilions Shine

Visit SG Pavilion: Highlighted the best aspects of the host nation, showcasing its attractions and cuisine.
Amazing Thailand Pavilion: Provided extensive information about Thailand’s tourism offerings, ranging from spa escapes to ecotours.
Philippine Pavilion: Featured a stylish minimalist design enhanced by capiz shell lanterns.
Finland Pavilion: Brought a spirit of fun with an appearance from Santa Claus, delighting attendees.
Kazakhstan Pavilion: Captivated visitors with impressive warriors and traditional sweets.
Jakarta Pavilion: Aimed to attract MICE professionals with aesthetics that highlight ITB Asia’s brand.
Borneo Pavilion: Featured tattoo artists showcasing their skills, embodying the region’s culture.
Kaohsiung Pavilion: Made its debut at ITB Asia, presenting its tourism highlights for the first time.

Getting Experiential at ITB Asia

The Experience Zone was introduced at ITB Asia 2025, featuring some of the best experience providers and what they offer. Although only three companies participated this year, the Experience Pavilion is expected to expand in 2026.

Let’s Get Technical

The Travel Tech Asia 2025 area was 15% larger than previous versions, providing space for tech companies and tourism boards to showcase their innovations. Engaging talks and panels promoted discussions on sectoral advancements.

From the continuous development of facial recognition technology for safer travel to live demonstrations of AR experiences from developers like AStation, ITB Asia 2025 proved to be a significant event for the future of travel.