Overview:

• Southeast Asian hotel management company ONYX Hospitality Group has recently joined Agoda’s Flagship Store Initiative, enhancing brand visibility and marketing chances for both partners.
• The announcement was made on October 17, during their participation at the ITB Asia 2025 in Singapore.

What is the Flagship Store Initiative?
This initiative offers hotel groups improved branding and promotional opportunities. It also provides travelers with a dedicated platform to explore and book ONYX’s hotels easily.

Benefits for Hotels:

• Exclusive entry points on Agoda
• Access to comprehensive marketing channels
• Unique promotional opportunities
• In-depth performance analytics

Travelers’ Advantage:
With the Flagship Store, travelers can easily discover ONYX’s properties and avail of the best rates when booking through Agoda.

Insights from Executives:

• Romain Christodoulou (Agoda): “This collaboration marks a significant step in helping our hotel partners stand out and connect with global travelers.”
• Bharath Satyavolu (ONYX): “Agoda’s robust technology and marketing capabilities make them our ideal partner in showcasing our properties engagingly.”

Conclusion:
The launch of the ONYX Flagship Store is a pioneering move towards providing new ways of promoting brands and establishing deeper connections with customers in the hospitality market.