Trip.com Group has partnered with Live Nation Asia in a multi-year collaboration to merge travel and live music experiences across major Asian markets, including Hong Kong, Macau, Singapore, Thailand, South Korea, and Mainland China. This collaboration enables concert-goers from Singapore to easily plan concert-centric trips that combine exclusive presale access to major shows with flights, accommodations, and curated local experiences through Trip.com’s platform.

Concertgoers visiting Singapore for events can now turn shows into comprehensive travel experiences, complemented by the city’s vibrant attractions.

Growing Appeal of Concert Travel

According to the Trip.com Momentum consumer survey, approximately 66% of Asia-Pacific travelers express interest in international travel for concerts, with younger generations leading the trend. Nearly 50% of travelers in Singapore reported having previously planned trips around concerts.

This collaboration represents Trip.com’s initial move into the live entertainment travel sector and underscores its commitment to evolving travel needs and the integration of tourism, hospitality, and live entertainment.

Quotes from Leadership

Edmund Ong, General Manager of Trip.com Singapore, stated, “This partnership not only meets the changing desires of travelers but also reshapes how we integrate tourism with live entertainment. Partnering with Live Nation Asia allows us to enhance fans’ concert experiences while boosting tourism in the region.”

Bo Sun, Chief Marketing Officer of Trip.com Group, added, “We are facilitating a journey that enhances the travel experience and adds cultural and economic value for both destinations and the industry at large.”

According to James Dick, EVP at Live Nation Asia, “Alongside Trip.com, we’re helping fans transform concerts into amazing trips that contribute to the cultural fabric of entire cities.”

Launching the Partnership

To initiate the partnership, Trip.com is offering exclusive packages for K-pop sensation TWICE’s tour in Hong Kong. As the official travel partner for TWICE’s concert, Trip.com is providing fans with exclusive presale tickets, bundled hotel deals, and transport options. Fans can also expect tailored packages for the upcoming BLACKPINK tour in Singapore and Hong Kong. Plans for concert travel bundles will expand across Asia, focusing on blending concert tickets with excursions to attractions like Hong Kong Disneyland, ensuring a comprehensive travel experience.