Guatemala’s Travel & Tourism sector is poised for a substantial economic uplift, as reported by the World Travel and Tourism Council (WTTC). They anticipate that international visitor spending will rise from GTQ 11.7 billion (USD 1.5 billion) in 2019 to an estimated GTQ 20.1 billion (USD 2.6 billion) by 2035. This signifies a remarkable 72% increase over the specified period, showcasing the increasing appeal of Guatemala as a prime destination in Central America.
According to the WTTC’s findings, visitor spending is expected to grow at a compound annual rate (CAGR) of 4.1% between 2025 and 2035, surpassing the overall economic growth of Guatemala. This increase can be attributed to significant investments in tourism infrastructure as well as initiatives focused on cultural preservation and sustainable tourism practices.
“This projected increase in visitor spending by WTTC is clear proof of Guatemala’s growing international appeal,” said Harris Whitbeck, the Tourism Minister. “We are working to attract more high-value visitors and are strengthening partnerships with airlines and tour operators to enhance accessibility. These strategies are paving the way for a new era of sustainable tourism-led growth.”
The tourism sector has shown strong signs of recovering since 2019. By 2024, it’s estimated that the Travel & Tourism sector will generate GTQ 47.2 billion (USD 6.1 billion), representing an 11% increase from 2019. Additionally, jobs within this sector have surged, with more than 541,000 Guatemalans employed in 2024—up 33% from 2019—and projected to reach 703,700 jobs by 2035.
While domestic tourism made up 66% of spending in 2024, international visitor spending is anticipated to grow at a faster pace, reflecting Guatemala’s increasing visibility on the global travel landscape. This sector is also crucial for national finances, generating USD 1.2 billion in taxes, which accounts for 10% of government revenues, underscoring its significance to the Guatemalan economy.
Furthermore, as the tourism sector evolves, there is a move towards sustainability. Emissions per dollar of GDP decreased from 0.39 kgCO₂e in 2019 to 0.33 kgCO₂e in 2023, highlighting progress towards greener tourism even amid rising visitors and higher spending. The sector significantly contributes to women’s employment, with nearly half of tourism jobs held by women, and plays an important role in fostering economic opportunities while preserving cultural and environmental heritage.
Excitingly, new air routes, including JetBlue’s daily service from Fort Lauderdale to Guatemala City set to launch in April 2025 and Air Canada’s soon-to-be-established route from Montreal to Guatemala City, will improve accessibility from major markets such as the United States and Canada. With its diverse mix of natural beauty, archaeological marvels, and rich cultural experiences, Guatemala remains a captivating destination for global travelers.
