Digital travel platform Agoda, through its strategic partnerships arm Rocket Travel by Agoda, has unveiled a long-term strategic collaboration with the Saudi Tourism Authority aimed at showcasing Saudi Arabia’s rich heritage and diverse experiences to travelers from the Asia-Pacific region. This partnership was launched in conjunction with WiT Singapore and features a campaign titled ‘Spectacular Saudi’. This initiative will utilize immersive storytelling, curated cultural experiences, and exclusive offers to entice travelers from 11 key Asian markets.
The ‘Spectacular Saudi’ campaign is set to run until February 28, 2026, targeting travelers from countries like Singapore, China, India, Indonesia, Pakistan, Malaysia, Bangladesh, Japan, Australia, South Korea, and Thailand. By leveraging Agoda’s Media Solutions for advertising, the Saudi Tourism Authority aims to increase demand and boost tourism in Saudi Arabia.
In addition to the ongoing campaign, Agoda and the Saudi Tourism Authority will maintain a four-year collaboration until the end of 2029, which will integrate various marketing strategies such as onsite banners and social media promotions, complemented by special discounts on selected accommodations in Saudi Arabia.
Travelers will have access to dedicated landing pages showcasing Saudi’s hidden gems and iconic sites, while hotel partners will benefit from enhanced visibility opportunities, connecting with a wide audience of potential guests.
“We are excited about our collaboration with the Saudi Tourism Authority on this project, starting with the ‘Spectacular Saudi’ campaign. By combining our expertise in engaging Asian travelers with their vision for the Kingdom, we hope to foster new connections and inspire more people to visit Saudi Arabia’s unique locations,” said Damien Pfirsch, Chief Commercial Officer at Agoda. “Our strategy at the Saudi Tourism Authority focuses on impactful partnerships that provide unmatched access to global consumer markets. By leveraging Agoda’s reach, we can ensure Saudi Arabia is preferred by millions of travelers,” remarked Alhasan Aldabbagh from Saudi Tourism Authority.
This partnership symbolizes a shared commitment to connect travelers with the vibrant culture and natural beauty of Saudi Arabia, bolstering the nation’s appeal as a prime tourism destination.
