IDeaS Releases 2026 Hospitality Tech Predictions

IDeaS, a SAS company and the global leader in hospitality revenue management software, has published its latest eBook titled Future Forecast: Hospitality Tech Predictions for 2026. This report compiles exclusive survey data from industry hoteliers and software providers, offering the vital insights needed for hospitality leaders to navigate the upcoming challenges and opportunities in 2026.

The hospitality industry is currently facing increasing complexity, economic unpredictability, and the rapid progression of technology. In light of this, the report emphasizes key trends expected to influence the industry significantly moving forward:

• Technology Simplification: There is a collective consensus among hoteliers and tech partners on the necessity for streamlined systems. However, only 54% report using primarily integrated tools, indicating a gap that needs closing.
• AI-Driven Transformation: With 89% of hoteliers anticipating new AI solutions, the concept of the “augmented hotelier” is swiftly becoming a reality. This includes applications like chatbots and intelligent assistants to enhance decision-making.
• Unified Commercial Teams: Future-adaptive hotels will coordinate sales, marketing, and revenue management efforts around a singular data source, permitting improved segmentation and quicker market responsiveness.
• Sustainability & Resilience: Despite sustainability being a stated goal, many hotels often overlook it in practice. The report provides pathways to synchronize eco-friendliness with profitability through smarter resource management and flexible operational models.
• Workforce Stability: Investment in automation, upskilling, and cross-training are essential for bolstering operational durability and attracting top-tier talent.

Furthermore, the eBook includes perspectives from leading professionals in hospitality and technology, enhancing its value as a strategic guide. Klaus Kohlmayr states: “Hospitality is at a pivotal moment, where technology, AI, and unified strategies can unlock entirely new ways of operating. This isn’t about replacing people; it’s about empowering them to deal with complexities more simply and innovatively.”

By adopting these insights, industry leaders can place themselves collectively to foster exceptional guest experiences, enhance profitability, and prosper in an increasingly intricate landscape.