Los Cabos: The Premier Choice for Elite MICE Experiences
Showcased Value and Authenticity at IMEX Americas 2025
Los Cabos, a stunning area where desert, mountains, and sea converge, invites event planners to explore why it is a favored location for top-tier occasions. At the IMEX Americas 2025, the Los Cabos Tourism Board highlights its exclusive mix of luxurious offerings, ease of access, and robust MICE ecosystem that consistently delivers extraordinary value and memorable experiences. In 2024, Los Cabos ranked among the top 5 international destinations for events originating from the U.S. and Canada, securing the title of the #1 aspirational destination in Mexico.
“Los Cabos provides planners with a strategic advantage beyond just being a venue; we present a complete ecosystem where luxury meets purpose,” Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board, stated. “In 2024, we facilitated over 8,200 meetings and nearly 5,800 incentive programs, illustrating our capability to host prestigious events that provide significant returns. With considerable luxury infrastructure projects on the horizon, we are continuously improving our ability to create unmatched experiences that resonate with attendees and meet organizational objectives.”
In 2025, Los Cabos has already hosted various significant industry meetings, including the 2025 WMF Luxury Edition Event and Meetings Today LIVE! Corporate/Incentive event occurring this month. Destination partners are eager to host events, collaborating seamlessly with companies as an extension of their teams.
At the Los Cabos booth, guests will experience an authentic taste of the vibrant culture, complete with a local DJ and signature cocktails crafted by a mixologist that showcase the region’s distinctive flavors.
Why Los Cabos is the Strategic Choice for MICE:
Los Cabos’ proven track record and unique characteristics make it an ideal spot for planners, offering:
- Ease of Accessibility: More than 600 weekly direct flights globally, with over 330 direct flights from 32 U.S. cities, ensures hassle-free travel for attendees.
- Exceptional Engagement & Longer Stays: In 2024, Los Cabos hosted 8,244 meetings and 5,795 incentive programs, attracting 283,848 attendees. Participants enjoyed an average stay of 6.7 nights, longer than the regular tourist average of 6.1 nights, indicating deeper engagement with the destination.
- Memorable Experiences: Beyond luxurious resorts, Los Cabos excels in offering genuine, community-oriented rural tourism experiences.
- Significant Economic & Community Impact: The MICE sector accounted for 10.7% of the state’s total tourism activity, benefiting local businesses and encouraging broader economic growth.
Los Cabos is expected to invest $900 million in luxury hotel infrastructure over the next three years, which will further enhance its capacity to host high-profile events. Notable upcoming projects include the opening of:
- Park Hyatt Los Cabos – Opening Q4 2025 (197 rooms)
- Amanvari – Opening Q2 2026 (22 rooms)
- St. Regis Los Cabos at Quivira – Opening 2026 (124 rooms)
Experience the Los Cabos Advantage at IMEX Americas 2025
Meeting and event planners are invited to discover how Los Cabos continues to deliver exceptional MICE experiences that meet strategic goals and inspire attendees. Visit the Los Cabos Tourism Board at IMEX, Booth #D2617, and connect with various Los Cabos partners showcasing the destination’s diverse offerings throughout the event.
