The Thailand Convention and Exhibition Bureau (TCEB) has officially revealed plans for Amway China’s upcoming Leadership Seminar, projecting the involvement of over 10,000 delegates in Bangkok, set to take place from March 4 to April 13, 2026.

This event is significant not only due to its scale but also marks the 50th anniversary of diplomatic relations between China and Thailand. Bangkok will once again illustrate its role as a crucial connection point between the two nations.

The seminar epitomizes two years of strong collaboration among TCEB, Amway China, and local partners, ensuring extensive support and innovative experiences. Dr. Supawan Teerarat expressed gratitude for the continued partnership, emphasizing Thailand’s creative strengths in providing exceptional MICE services.

Additionally, Thapanee Kiatphaibool discussed the importance of cultural immersion through their initiative, urging delegates to explore the rich heritage of Bangkok as they engage in the seminar. The event is poised to be a landmark occasion, promising significant economic contributions to the mainland as forecasted revenues soar over THB 858 million (approx. USD 26 million).

Moreover, special measures will be implemented for maintaining participant safety and smooth facilitation throughout the event, showcasing Thailand’s dedication to delivering secure and welcoming experiences.

The seminar will spotlight Bangkok’s unique ‘slow living’ concept, incorporating local traditions and culinary explorations, ensuring attendees enjoy a comprehensive and sustainable experience while fostering deeper connections between both nations.