The Korea Tourism Organization (KTO) in India and Prasuma (Ample Foods Pvt. Ltd.) have announced a strategic partnership aimed at merging Korean food and travel experiences. The initiative seeks to introduce Indian consumers to authentic Korean flavors through Prasuma’s newly launched Korean Fried Chicken and Fried Potato Range, while encouraging exploration of Korea as a vibrant travel destination.

Running from September 18 to October 20, 2025, this campaign allows participants to win one of five exclusive travel packages to Seoul. To be eligible, customers simply need to purchase any Prasuma product via Blinkit and fill in a participation form available on the Prasuma website.

Each winner will enjoy a 4-night, 5-day trip to Seoul, which includes round-trip airfare from major Indian cities, accommodations with breakfast, airport transfers, and curated tours throughout the city. Travel for the winners is scheduled between November 1 and December 15, 2025, with KTO India aiding in their journey preparations.

Addressing the collaboration, Myong Kil Yun, the Regional Director at KTO, stated:

“Korea’s rich culture and experiences have always captivated people around the world. Through this campaign, we are excited to give Indian consumers a taste of Korea while inspiring them to explore the country in person. We hope this initiative encourages travellers to discover Korea’s culture, cuisine, and vibrant destinations firsthand.”

Lisa Suwal, from Prasuma, added:

“At Prasuma, we’ve always believed that food is an experience that connects cultures. With our new Korean range, we’re bringing the taste of South Korea right to our consumers’ homes. Through this collaboration, a little bit of Korea reaches every plate, and for a few lucky customers, their love for Korean flavors will turn into a real journey to Korea.”

The selection of winners will be done through a randomized draw, ensuring fairness and transparency.