We at Travel Daily Media recently participated in the 20th Asian MICE Forum at the Taipei New Horizon in Taiwan.

The forum provided valuable insights into the two decades of MICE evolution, with sessions focused on the future direction of the Taiwanese and broader Asian MICE landscape.

During this three-day event, spanning from central Taipei to major MICE venues in Tainan and Kaohsiung, we noted several critical observations beneficial for both MICE and travel professionals.

Five Key Takeaways

Starting with ‘Why’ in Event Planning

Simon Sinek’s principle regarding brand value was frequently cited at the Forum. The emphasis was on keeping the primary purpose of an event clear, as the focus often drifts amidst various topics and presentations.

Ending with a Goal in Mind

While it may sound contradictory, leading global events like the Paris Airshow use this reverse planning technique to define clear objectives for the event.

Interactive Engagement Enhances Experience

An innovative ‘Tunnel Through Time’ exhibit highlighted the event’s history, enabling attendees to engage actively through QR codes that drew immediate reactions during sessions.

Sustainability in Action

The Forum practiced sustainability, utilizing reusable lunch boxes and minimizing food waste, promoting eco-friendly participation.

Recognizing MICE’s Wider Impact

The Forum illustrated that MICE does not solely benefit event planners; it has positive ripple effects across numerous sectors including hospitality, retail, and local tourism.

Taiwan: The Emerging MICE Destination in Asia Pacific

Asian MICE Link, a special session, affirmed Taiwan’s status as a burgeoning hub for MICE, showcasing its infrastructure readiness for global and corporate events. The presentation underlined Taiwan’s appeal as both a meeting venue and a tourist destination.