South Asian boutique tour operator Red Dot has announced that it has partnered with Charlotte Rous Communications as its new public relations representative in the UK. This critical appointment comes as the company prepares for a significant rebranding and the launch of a new website next month.

The refreshed identity of Red Dot aims to enhance customer experience and showcase their commitment to tailor-made holidays that truly reflect the company’s values.

Cherylle Sargent, Sales and Service Manager at Red Dot, expressed excitement about the partnership, stating, “We are thrilled to work with Charlotte Rous Communications as we embark on a new chapter. At Red Dot, we believe genuine luxury is about quality time spent. That’s why we craft unique experiences tailored to our clients’ interests in destinations like Sri Lanka, India, and the Maldives.”

Additionally, Sargent highlighted that Red Dot’s new branding and website will further reflect its passion for offering exquisite travel experiences and attract a broader audience to the beauty that their home region has to offer.

Keeping travel personal

The UK-based Red Dot has been creating highly individualized travel experiences for over two decades. By leveraging a network of expert local guides and specialists, their team curates trips that highlight the very best of each destination, ensuring memorable experiences for travelers. Their approach emphasizes collaboration with boutique hotels and exceptional service providers, upholding their commitment to authenticity and local community support.