Oman is set to secure a 1.4% stake in TUI Group through the OMRAN Group via the subscription of new shares from the German tourism conglomerate. This deal is noted as a long-term strategic alliance aimed to position Oman as a notable sun and beach destination, aligning with Oman Vision 2040.

The agreement includes the construction and management of an initial group of five hotels in the Dhofar Governorate under TUI’s leading hotel brands, with plans for these hotels to welcome guests starting winter 2028. Oman will provide land and financial resources in a joint venture with both parties holding a 45% stake, while a private investor will own the remaining 10%. TUI will contribute its expertise in hotel management, distribution, airlines, and local activities.

Salem Mohammed Al Mahruqi, the Minister of Heritage and Tourism of Oman and president of OMRAN Group, underscored that this strategic collaboration will develop first-rate destinations and experiences, generate quality employment, and spur valuable investments. Sebastian Ebel, TUI Group CEO, confirmed that this alliance strengthens Oman’s position as a vacation destination with a model of integrated and sustainable clusters.

The joint projects will adhere to high sustainability standards based on TUI and OMRAN Group’s sustainability compass, focusing on economic, social, cultural, and environmental impacts, while also fostering direct and indirect employment and involving SMEs. This operation enhances Oman’s presence as a year-round tourism destination in line with regional tourism development policies, aiming to diversify offerings and attract quality international tourism.