Milestone Partnership Drives Innovation

IBS Software, a leading provider of SaaS solutions for the travel industry, announced the successful launch of its cloud-native iLoyal platform with Emirates Skywards, the acclaimed loyalty program of Emirates and flydubai. This accomplishment marks the initiation of a long-term partnership aimed at modernizing the loyalty program’s ecosystem, which services over 35 million members worldwide. The core of this collaboration lies in IBS Software’s iLoyal platform, designed to enhance real-time personalization, expedite partner integration, and offer flexible program design, enabling Emirates Skywards to meet evolving member expectations, unveil new business opportunities, and collaborate with over 100 global brand partners.

“Achieving this milestone is a proud moment for IBS Software, showcasing the effectiveness of strategic collaborations,” shared Marcus Puffer, VP & Head of Loyalty Management Solutions at IBS Software. “iLoyal is not just a platform but a transformative agent for how airlines connect with their most valued customers. Emirates Skywards is a prestigious loyalty brand, and we take pride in contributing to their vision for innovation and growth.”

“This collaboration is essential to our innovation strategy,” remarked Dr. Nejib Ben-Khedher, Divisional Senior Vice President, Emirates Skywards. “Together with IBS Software, we are crafting a future-ready loyalty ecosystem that permits us to offer more enriching, seamless, and rewarding experiences to our members. With iLoyal, we are not only improving our existing capabilities but also laying the groundwork for future advancements.”

Ali Serdar Yakut, Executive Vice President IT at Emirates, added: “We are excited to partner with IBS Software to enhance our loyalty infrastructure. The successful deployment of iLoyal reflects our united vision to deliver exceptional digital experiences.”

iLoyal represents a SaaS-based loyalty solution tailored for the travel industry, allowing brands to design, manage, and scale loyalty programs. Its modular structure, open API framework, and strong compliance features facilitate seamless partner integration and operational efficiency, providing benefits to both operators and customers. This successful rollout underscores IBS Software’s commitment to leading digital transformation across the airline and travel domains, reaffirming its position as a reliable partner for the world’s premier aviation enterprises.