The Global Wellness Summit (GWS) announced that influential travel advocate Jeremy Jauncey will be the keynote speaker at its 19th edition, set to take place in Dubai from November 18 to 21, 2025.

Jauncey, who is the founder and CEO of Beautiful Destinations, also takes on the role of co-chair for this year’s summit. He will host a significant dialogue with Philippe Zuber, the chief executive of Kerzner International, discussing innovative approaches to wellness that enhance guest experiences.

Jauncey stated, “There’s so much happening in wellness and longevity in the UAE, from pioneering wellness real estate communities to the proliferation of longevity clinics and the establishment of world-class health hotels. I am thrilled to invite global leaders to my adopted home, which is making bold investments in health and tourism as part of its national vision. This summit promises to be significant.”

Jauncey will also address the burgeoning tourism and wellness sector in the region. Recently, in partnership with the Dubai Corporation for Tourism and Commerce Marketing, he launched the Beautiful Destinations Academy, designed to meet the growing demand for top-tier marketing talent in tourism.

The wellness tourism sector in the Middle East has notably expanded, achieving an annual growth rate of 11.6 percent from 2019 to 2023. The UAE stands as the largest wellness market in the Middle East and ranks as the second-fastest-growing wellness market globally, only second to China.