He emphasizes that with the right strategic alignment, Indonesia is poised to become a significant hospitality hub in the region. Indonesia’s hospitality sector benefits from strong domestic demand, resilient investor interest, and a shift toward sustainability and technology, making it increasingly dynamic and competitive.

Expert Insight

Offering his invaluable insight is Pierre Marechal, Vice President of Advisory & Asset Management at JLL’s Hotels & Hospitality Group. He focuses on asset management and operator selection across Asia Pacific, providing expertise in revenue management, distribution, and sales and marketing to JLL’s regional teams.

With over 20 years of experience, Marechal has a strong record of enhancing financial performance, increasing market share, and implementing process improvements for hotels and resorts across Asia Pacific, the Indian Ocean, Europe, and the Middle East. His career ranges from budget properties to luxury resorts and also includes divisional and regional operator offices.

As a judge for the TDM Travel Trade Excellence Awards 2025 - Indonesia, Marechal discusses future opportunities and challenges, sharing insights on how Indonesia can solidify its position as a leading hospitality market in Asia Pacific.

Key Trends in Indonesia’s Hospitality

Indonesia is experiencing a hospitality renaissance due to infrastructure development, growing domestic travel, and sustained interest from both domestic and international investors.

Competitive Asset Management

Effective asset management maximizes property performance and protects long-term value. Revenue management and distribution strategies are crucial levers impacting performance in Indonesia’s price-sensitive market. By leveraging data for pricing optimization and channel alignment, hotels can enhance competitiveness.

Leveraging Technology

Technology is now necessary for guest satisfaction and operational excellence, with features like digital check-ins and smart room technology improving the experience and efficiency. Moreover, integrating advanced analytics allows teams more time for strategic decision-making.

Market Share and Brand Recognition Strategies

Authenticity, localization, and consistency are vital for success. Brands that embody local culture while maintaining a recognizable global standard usually stand out. Collaborations with influencers and effective loyalty programs can significantly boost market share.

Future of Indonesia’s Travel and Hospitality

The sector’s growth trajectory, supported by a rising middle-class, government tourism initiatives, and infrastructural investment, is promising. A focus on branded properties in untapped regions and sustainable practices will shape the future landscape. Winning strategies will balance innovation with cultural sensitivity.

Evaluating Nominees for the Awards

In evaluating nominees, Marechal will consider innovation, execution, and impact, looking for tangible advancements in satisfying guests and sustainability. Adaptability and authenticity will be crucial in assessing contributions to the Indonesian hospitality landscape.