A Shift in Travel Perspective

The way consumers are approaching travel has shifted dramatically, with a growing demand for immersive experiences that allow for genuine engagement with local cultures. Iconic landmarks no longer dictate travel choices; instead, the emphasis is on showcasing diverse experiences.

Highlights from Wegener’s Keynote at ITB India 2025

Scott Wegener, Head of Asia Pacific at Tripadvisor, addressed the significance of experiential travel, asserting:

“Leisure travel is no longer about just buying holidays, flights, hotel stays. It’s about seeking journeys.”

This paradigm shift emphasizes slow, enriching travel over rushed, checklist experiences. For travelers, the goal is now about meaningful interactions.

Fundamental Principles of Experiential Travel

• Personalization: Tailoring itineraries to fit travelers’ interests, whether it’s a local class or adventure.
• Authenticity: Engaging in genuine, culturally rich experiences rather than staged ones.
• Local Interaction: Encouraging connections with local residents, including participating in cultural festivities.
• Sensory Immersion: Engaging all senses to experience new destinations fully.

Travel has evolved from merely visiting places to cherishing moments, redefining its value for modern explorers.