Dubai-based Atara Development has entered into a significant partnership with Marriott International to introduce the Gulf’s first Sheraton-branded residences. Situated along the scenic shores of Ras Al Khaimah’s Al Marjan Island, the project will include 141 luxury beachfront homes adjacent to a Sheraton resort. This marks an important shift in their approach to residential development, moving past high-end executions toward establishing branded lifestyle communities.

Umid Bazarov, Atara Development’s Chief Operating Officer, commented on the project’s potential, stating that it represents a transformation for the brand towards creating comprehensive lifestyle ecosystems. Plans include over 1 million square feet of development within the next two years, extending their reach beyond Dubai into growing luxury markets like Ras Al Khaimah.

Officials from Marjan and Atara attended the signing event, including the CEO, Arch. Abdulla Al Abdouli, who emphasized the project’s contribution to elevating the island’s status as a desirable lifestyle destination for residents and investors alike. Once completed, the development will offer more than 50 amenities, luxurious interiors, and hospitality services, merging Sheraton’s heritage with Atara’s high standards of coastal living.

Sandeep Walia from Marriott International highlighted the significance of launching Sheraton residences in Ras Al Khaimah, describing it as a vital addition to the region’s luxury real estate landscape. With limited Sheraton-branded residences worldwide, this development presents an exclusive opportunity for buyers to invest in premium hospitality-driven living.